![]() ![]() This help center article describes in detail what is and isn’t included in the impressions metric. It’s important to note that the impression metric only reflects impressions generated by your thumbnails on YouTube, including thumbnails on the homepage, subscription feed, search, and “up next” section. Impressions tell you the potential reach of your content on YouTube, since each impression is an opportunity to earn a view. Impressions An Impression is counted when a viewer on YouTube sees one of your video thumbnails. A couple of weeks after that they will be available in Creator Studio Classic. These new metrics are rolling out to a small group of creators today and will be available to everyone in YouTube Studio within a few weeks. Moving forward, you’ll see three new metrics in YouTube Analytics – Impressions, Impressions click-through rate, and Unique Viewers – that give a deeper understanding of your reach on YouTube. New ways for creators to understand their reach on YouTube YouTube Studio’s most anticipated features include three new metrics that will give you better understanding of how your videos perform, and an all new Dashboard that shows you personalized news and information for your channel. Over the coming weeks, we’ll begin to make YouTube Studio the default experience for many creators (but will still give you the option to go back to Creator Studio Classic if you want to). ![]() Hundreds of thousands of creators have been using the beta and providing invaluable feedback, which we've been implementing to make YouTube Studio a more efficient, empowering and enjoyable tool for you. In June of last year we announced a new beta version, renamed YouTube Studio. One of the most important tools for creators is the Creator Studio: the hub where you upload videos, manage your channel, and grow your community. ![]()
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